Values - manifesto

Values - manifesto

Headshot Bronislav Klučka, Jan 08, 2026, 08:20 PM

We do meaningful work for customers in a team that values quality, trust, and long-term relationships more than short-term numbers.

 

Customer

Customer value is more important than money.

Because the purpose of business should be to help others. To remove obstacles that customers face, to help them, entertain them, save them money and time.

Money is a means to such activity; it should be an adequate reward for our efforts, and a healthy profit is a prerequisite for long-term assistance, but it cannot be the reason for doing business.

Principles

  1. We don't sell, we help.

  2. We determine the vision we want to fulfill. Together with the customer, we define the value with which we will fulfill that vision.

  3. Long-term relationships surpass short-term profit.

  4. We work together on common goals, not at any cost.

Team

The team is more important than individual performance.

This is because a team can work longer, better, and with greater enthusiasm than a group of high-performing individuals.

A team that believes in its members, shares a similar vision, and understands its mission is a much better prerequisite for success than the metrics of individual members.

Principles

  1. Working together on a shared mission is more important than how often I am right or what my role is.

  2. Shared team responsibility begins with individual personal responsibility.

  3. Together with others, I share responsibility for the success or failure of our plans, goals, and mission.

  4. Together with others, I share responsibility for the team.

Quality

Quality is more important than speed or quantity of work.

Because customers value one thing they need more than 100 things they don't need. Because a team that is proud of its work will do it better and with greater enthusiasm.

We strive for high quality, but we learn to deliver value as soon as possible. Quality is not a hindrance, but a way of working.

Principles

  1. We do not define the "right" and "perfect" solution. We work with the customer and iteratively improve the product based on feedback to the customer's satisfaction.

  2. Quality is not something extra; quality is a matter of course.

  3. Improving quality is a natural part of product and service development.

  4. We are constantly improving ourselves and helping our colleagues to improve.

We strive for sustainable growth. We grow because our customers succeed and our people become masters in their field.

Headshot Bronislav Klučka, Jan 08, 2026, 08:20 PM

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