Feedback trap
strategymarketingproduct development
I probably don't need to explain to anyone that when you create a product, you need some feedback from customers, some customer research - you simply need to ask customers questions. But what if I told you that many of the answers are lies, games, politeness... And your product is built on the lies, games, and politeness of those surveyed.
In this series, we’ll move from what customers say, to how they perceive price, and finally to what customers are actually trying to accomplish.