Values, goals and loyalty
"You should be loyal to the company, share our goals and align your values with the company's values”. That's not going to happen... Don't get me wrong, I'm not saying "I'm not going to do that," I'm saying it won't happen, it can't happen, it's not possible.
People are not loyal to the company, people are loyal to the people in the company and enjoy the culture created by the people in the company.